assignment 3: AUBADE

Assignment 2: Apple commercial

This appele commercial is the one introducing for the first the computer Macintosh in 1984. The ads shows a number of individual wearing gray, walking like zombies and watching a screen. Then a woman wering very bright colors comes and destroyes the screen with a hammer. The ad is an analogy with Wells book "1984", in which a society is not allowed to think, in which people are endoctrinated and have to follow one way of thinking. In this ad,the society before the creation of Macintosh is portrayed in the same way. Macintosh is shown as a revolution as something that will awaken people from their neurastenia. The new apple computer is shown as an innovation that will change people's habits and way of livin; that will illuminate them.

Assignment 1: Come home to the simpsons

This advertising for a british channel transposed the integrality of the simpsons' opening but used human beings instead of cartoons. The charcters are the same, the scenes are the same and even the music is the same. The simpsons is a very well known show thourghout the world and vehicles the value of the middle-class american family. By using, the same opening as the simpsons, the british channel made sure that people would want to watch the commercial. In fact, the simpsons is adressed not only to teenagers but also to adult and is appreciated by a wide variety of people. Hence, people are curious to see which human characters are used to replace the cartoon ones.
Since, the simpsons are a very appreciated show, by using the same opening, the advertisers made sure to attract viewers in a positive way.