Assignment 2: Apple commercial

This appele commercial is the one introducing for the first the computer Macintosh in 1984. The ads shows a number of individual wearing gray, walking like zombies and watching a screen. Then a woman wering very bright colors comes and destroyes the screen with a hammer. The ad is an analogy with Wells book "1984", in which a society is not allowed to think, in which people are endoctrinated and have to follow one way of thinking. In this ad,the society before the creation of Macintosh is portrayed in the same way. Macintosh is shown as a revolution as something that will awaken people from their neurastenia. The new apple computer is shown as an innovation that will change people's habits and way of livin; that will illuminate them.