Assignment 5: Viral advertising

As defined in the BBC today article, viral advertising is a kind of advertising that spreads thanks to people. In fact, people after seeing a video they enjoyed to talk about it to relatives, colleagues or friends.
I think each one of us has experienced viral advertising once in his/her life. For my part, I often receive by email links to some unusual or entertaining videos that can be found on youtube or dailymotion.
What is intersting about viral advertising is that people tend to promote products and talk about them only because they enjoyed the ads.
I think that viral advertising can have a future in Morocco for some reasons.
First,a lot of people, especially youngsters, spend more time in front of internet than in front of TV. The Moroccan youth is particularly interested by social networking and video sharing websites. Yet, facebook and youtube are favorable conveyors for viral advertising.
Second, I think that the word of mouth is an inherent characteristic of the Moroccan society. People love spreading news and information either good or bad. Hence, viral advertinsing can indubitably work in Morocco.
Finally, it could enhance creativity among Moroccan advertisers.